I  would  like to tell  you about shopping in the United Kingdom. Marks & Spencer is Britain's favourite store.  Tourists  love  it too. It attracts a great variaty of customers from house wives to millionaires. Princess Diana,  Dustin  Hoffman  and  the  British Prime-minister are just a few of its  famous customers. Last year it made a profit of 529 million pounds. Which  is  more  than  10 million a week.
It all started 105 years ago when a young  Polish  immigrant Michael Marks had a stall in Leeds market. He  didn't  have  many things to sell: some cotton, a little wool, lots of buttons and a few shoelaces. Above his stall he  put  the  now  famous  notice: "Don't ask how much - it's a penny." Ten years later he  met  Tom Spencer and together they started Penny stalls in many  towns  in the North of England. Today there are  564  brances  of  Marks  & Spencer all over the world: in America,  Canada,  Spain,  France, Belguim and Hungary.
The store bases its business on 3  principals:  good  value, good quality and good service. Also, it changes with  the  times; once it was all jumpers and knickers. Now it is  food,  furniture and flowers as well. Top fashion designers advice  on  styles  of clothes. Perhaps, the most important key to its  success  is  its happy well-trained staff. Conditions of work are excellent. There are company doctos, dentists,  hairdressers,  etc.  And  all  the staff can have lunch for under 40 pence.
Suprisingly tastes in food and  clothes  are  international. What sells well in Paris, sells just as  well  in  Newcastle  and Moscow. Their best selling clothes are: for women -  jumpers  and knickers (M & S is famous for its knickers); for  men  -  shirts, socks,  pyjamas,  dressing  gowns  and  suits;  for  children   - underwear  and  socks.  Best  sellers  in  food  include:   fresh chickens,  vegetables  and  sandwiches,   "Chicken    Kiev"    is internationally the most  popular  convience  food.  Shopping  in Britain is also famous for its Freshfood. Freshfood is a chain of food stores and very  successful  supermarkets  which  has  grown tremendously in the twenty years since it was founded, and now it has branches in the High Streets of all the towns of any size  in Britain. In the beginning the stores sold only foodstuffs, but in recent years  they  have  diversified  enormously  and  now  sell clothes, books, records, electrical and domestic  equipment.  The success of the chain has been due to  an  enterprising  managment and to attractive layout and display in the stores. It  has  been discovered that impulse buying accounts for almost 35 per cent of the total turn over of  the  stores.  The  stores  are  organized completly for self-service and customers are encouraged to wander around the spaciously laid out stands.  Special  free  gifts  and reduced prices are used to tempt customers into  the  stores  and they can't stand the temptation.

Last Updated (Sunday, 02 May 2010 10:17)